All articles in the 'Branding' category

Your tech business needs brand guidelines and here’s why

Posted By: Robert Haylor on 27th February 2017

I’m going to dive right in and say it, your tech business is going to need these. Yes it’s another expense to add to the list but without a firm set of brand guidelines clearly identified you’re flying blind Brand guidelines help your tech business set the rules for your brand, encourage correct usage, avoid…

Does your business have the right logo for your brand?

Posted By: Robert Haylor on 9th August 2016

We know what you are thinking, surely my logo is my brand? We hate to be the bearer of bad news but your logo potentially isn’t your brand. When you go to buy a new product whether it be a new television or some chicken breasts for this evenings curry, the first thing that you…