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Eight common blogging mistakes

Posted In: Blogging

You’ve just been told by your CEO that he wants to move into blogging, or rather he wants you, as head of the marketing department, to dive into blogging on a massive scale.

It is really easy to get started in the world of blogging, believe us we’ve been writing blog posts for a very, very, very long time.  Unfortunately rushing in is how accidents happen and with a blog it can be really easy to make mistakes and even miss opportunities your business could capitalise on.

What follows is our eight common blogging mistakes:

The unrealistic blogging schedule

The unrealistic publishing schedule 

So the big boss has spoken, he wants 40 blog posts coming out of the business weekly.  As a business you could probably find 40 blog posts to write about, it will be about how you achieved this?  What u did here? what award you won there.

The other side of the scale is the “what the hell do we blog about?” question.

Both of these have massive problems.

When you start blogging you are essentially building up an audience, now an audience wants to know when you are going to publish.  When you publish too frequently or not at all you essentially create an unpredictable pattern that will frustrate your readers and eventually cost you an audience.

Our advice:

Decide on a schedule that you can stick to.  Be honest with yourself and commit to a schedule that you can keep. Space out your posts, so that you have a nice steady stream of posts to keep your audience entertained.

White space is your friend

No seriously it is.

If your blog post looks like pages from a biblical era believe us when we say your audience will leg it.

Our advice:

Space out your article and use heading to give your reader key anchor points.  Keep paragraphs between 3 and 5 sentences and ensure you use under 30 words, if you can.

People read your blogs on a plethora of devices

No one click’s here anymore

Stop using the word click here to link people to your next article.  Don’t even think about using “check it out” and please don’t link the word “link”.

Your audience should be able to understand how to go to know your next article and know where they are going.

Our advice

No click heres, and ensure the page you are linking to fits in with the sentence that you are writing.

No Images

A picture says a 1,000 words.

You’ve written a beautiful article and it has well over a thousand words.  But did you know that your audience will probably read only 20% of what you have written.

This is where images come in, using an image will give the audience an idea of what the article is about.  Images will also help break up the wall of words that you have.  You can also use them to share information visually allowing you to streamline your sentences and cut right to the chase.

Whether you make use of stock images from Shutterstock or take your own photos, ensure you include an image in each and every single blog post you do.

Lack of interaction

Allow people to comment on your blog posts, and respond to each comment you get, and yes we mean every single comment you get.

If you have someone that has liked and commented on your blog post and you don’t respond – that is a big no no.

Replying to your audience will encourage more comments, build credibility with you the author, provide social proof and you may even find people asking for new material.

In your comments you may get both positive and negative, ensure you respond to both and defuse negative situations quickly.

Blogging regularly leads to sharing

I don’t like sharing

In an age of social networking if its on the Internet it needs to be shared.

Having just you, your mum, your nan and a few close friends read your blog is great, but that won’t impress the CEO.

So make your blog post interesting, exciting and fun to read.

So ensure each of your blog posts has a set of sharing buttons on the article.

We’re not saying put every social network you can think of on there.  Just 3-4 say Facebook, Twitter, Pinterest and Linkedin.

Put them in a predominant position either at the top of the article or at the bottom, you wan’t people to share your articles with their friends and beyond.

Analyse your blogging efforts

Never under estimate data

Do you know what your readers are, well, reading? Any ideas where the visitors are finding your information?

Without data you have no idea at all, and there is simply no excuse for that.

Google Analytics is a fast and easy option to keep track of all the visitors and users of your website.  Google Analytics will be able to tell you tons of insightful data including:

  • Which posts are popular
  • How people are coming to your blog
  • The length of time they are staying
  • The bounce rate (the % of people that view one page and then leave)
  • Behavioural movements
  • and a whole lot more

We can’t emphasise this enough, if Google Analytics isn’t on your blog, get it on there today, before you do anything else.

Who cares if its popular?

You should.

You need to know which blog posts are being read as this will help make your blog more targeted on particular topics.

It is also a great way to get your audience to find your newest and best stuff so that they don’t have to sift through article after article to find the one they want.

Be sure to put your popular articles for that month on the front page or even in the side bar.

in Blogging
on 12th September 2016

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